Pre-PMA 2009: Last of the Panasonic announcements is the DMC-FS25 digital compact camera. This 12.1MP camera is designed with a prominent grip and an Intelligent 3.0" LCD that adjusts its brightness according to the lighting conditions. Other features include an Intelligent Auto mode and  a new ‘Photo Frame’ mode that lets users put borders around the pictures taken.

Press Release:

Panasonic’s DMC-FS25 – the Perfect Camera for all your Leisurely Needs

27th January 2009: Part of the highly commended Lumix range of digital still cameras, the 12.1 megapixel DMC-FS25 is stylish, sophisticated and packed with features – whilst remaining committed to ease of use even for beginners. Boasting a 29mm wide angle Leica DC lens*1 with 5x optical zoom, Intelligent Auto and a vertical grip for extra comfort– the FS25 is stylish, easy to use and feature packed.

Intelligent Auto Mode Just Keeps Getting Better
Panasonic incorporated Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. This mode is also further advanced with the inclusion of AF tracking and Intelligent Exposure feature for the DMC-FS25.  Furthermore, digital red-eye correction is also integrated in the Face Detection.

In iA mode the camera does all the work, activating AF tracking, Intelligent Exposure, Face Detection, Intelligent Scene Selector, Mega O.I.S. (optical image stabilizer), and Intelligent ISO Control. This leaves the user free to simply compose the shot and press the shutter button, with the assurance that the image will be clear, beautiful and properly exposed.

With the new AF Tracking function, the user can "lock" the focus onto a moving subject. The camera then automatically tracks the subject as it moves, keeping it in focus without the user having to hold the shutter button halfway down. This makes it easier to capture the perfect moment clearly and in sharp focus when shooting images of a child, pet, sports or any scene with moving subjects and spur-of-the-moment action.

Intelligent Exposure suppresses blocked shadows and blown highlights to capture images that look natural and true-to-life. It now features an automatic backlight compensation function that activates whenever the camera detects that the light source is behind the subject.

Tracking, Face Detection helps users capture special moments, including the fleeting expressions on the faces of active children. Plus, with the FS25, the red-eye effect can be digitally corrected automatically when it occurs due to the use the flash.

Intelligent Scene Selector automatically selects whichever of 5 scene modes - Macro, Portrait, Scenery, Night Portrait, and Night Scenery - best suits the shooting situation. The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before pressing a shutter button.

In addition to the advanced functions mentioned above, the iA mode inherits fundamental functions users need in a good digital still camera. These include MEGA O.I.S., which prevents blurring from hand-shake, and Intelligent ISO Control, which prevents motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken. The MEGA O.I.S. system conventionally has mode 1 and 2, and now it has AUTO mode to select the suitable one between the modes according to the zoom ratio being used.

The user can activate all of these useful functions by simply pressing an independent iA button on the top of the camera, which is newly equipped for direct activation. All these features make the FS25 the ultimate, super-versatile automatic camera for capturing clear, beautiful, mistake-free photos with ease.

The bigger picture with the Leica DC VARIO-ELMAR wide angle lens
The 12.1-megapixel DMC- FS25 packages a 29mm wide-angle*1 Leica DC VARIO-ELMAR lens with 5x optical zoom into a slim, compact body. Comprising 7 elements in 6 groups, including 3 aspherical lenses with 4 aspherical surfaces, this advanced lens unit realizes the outstandingly slim and compact body yet passing Leica's stringent standards to deliver an exceptional optical performance.

The zoom ratio can be extended up to 9.8x (294mm*1) in 3 megapixel resolution mode with minimal deterioration thanks to the Extra Optical Zoom.  By using the central part of the CCD, this powerful zooming function allows you to easily capture and magnify distant subjects. 

High Performance Venus Engine IV
The image-processing LSI, Venus Engine IV, features advanced signal processing technology for rendering high quality images.

Featured in the DMC- FS25, the multi-task image-processing engine Venus Engine IV supports a super-fast response time. The shutter release time lag is as short as 0.006 seconds and the camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities.

The Venus Engine IV also supports a High Sensitivity mode that lets the DMC-FS25 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.*2

Look at me!
The DMC-FS25 incorporates an easy-to-see, large, 3.0-inch 230,000-dot high-resolution LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by max. 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations in addition to using the pixel mixed readout method to secure clarity in such situations.

Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. The High Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.

The Sound of Music
To increase your enjoyment when playing back your images, the FS25 provides slideshows complete with music. Just select the pictures you want to show and choose the mood that best matches your selection from natural, slow, urban or swing, and you'll get an emotion-filled slideshow with a variety of slide change effects and matching music without any annoying adjustments to the newly added speaker.

Additionally, all Lumix cameras can take 1920x1080 pixel high-definition quality photos that are ideal for full-screen viewing on a wide-screen (16:9) HDTV. Panasonic has long focused on making photography more enjoyable, such as by letting people view their images easily on a Panasonic Viera TV with Viera Image Viewer (internal SD card slot).

Not forgetting motion pictures*3, the FS25 can record WVGA*4 (848 x 480) motion pictures at 30 frames per second in addition to standard VGA 640 x 480). The WVGA6 motion picture also fits a wide-screen (16:9) TV perfectly to offer impressive viewing.

The Fun of Photography
Technically specified, yet remaining easy to use – the new FS25 features a variety of features to expand the fun and convenience for users. For example, the user can select from among several icons for the camera to use for indicating when the subject is in focus. In addition to the conventional dot, a flower, car and several other new shapes are available. The FS25 also adds a new “Photo Frame” mode. It lets the user put attractive borders around the photo. When printed, the photos look like postcards in picture frames, making them ideal as presents. With the My Scene setting, the user can assign up to two specific scene modes, which you use most often, and switch instantly to those modes when desired.

The minimum shooting distance has been shortened to 3cm in the FS25 – great for macro shots. Using the digital Zoom Macro function, the user can pull subjects even closer than ever before.with the wide-angle setting, and capture dramatic close ups.

Introducing the included software
The latest version of exciting software PHOTOfunSTUDIO 3.0 comes bundled with the DMC-FS25. The PHOTOfunSTUDIO 3.0 package allows the user to edit or organize a collection of photos with more ease and fun. It features Face Recognition function that recognizes the faces in the picture stored in your PC to sort the photos by faces.

Conventionally, you had to pick up one by one out of hundreds of photos when you only want the picture of a specific person. But with the PHOTOfunSTUDIO 3.0, the software automatically does it once the face is registered regardless of the camera type you used – perfect for digging out all photos of Aunt Joanna for her birthday surprise for example!  On the sophisticated interface, you can also enjoy emotional slideshow with a variety of effects. Motion pictures (MOV or MPEG2) can also be upload directly to YouTube*5

The slim and sleek DMC-FS25 will be available from April in a choice of silver or black.

*1 35mm film equivalent: 29-145mm
*2 Max. 5 images in standard mode / 3 images in fine mode
*3 Motion pictures can be recorded continuously for up to 15 minutes in some countries. Continuous recording exceeding 2GB is not possible when recording motion JPEG. Remaining time for continuous recording is displayed on the screen,
*4 When you set the picture quality to HD, WVGA or VGA, we recommend using  a high-speed card with”10MB”/s” or greater displayed on the package. SD speed class is the speed standard regarding continuous writing.
*5 YouTube is a trademark of Google Inc. *All other company and product names are trademarks of their respective corporations.