Pentax Digital Cameras and Lenses

Active in the consumer photography market since 1952 (when it introduced the first ever Japanese 35mm SLR), Pentax entered the digital camera market in 1997 with the unique EI-C90 (which came in two halves, allowing it to be used without the LCD screen). Today Pentax offers a range of (mostly fairly simple, but pretty) compacts under the Optio brand, including several waterproof models, and a couple of superzooms, but struggles against the market leaders. Its DSLR range, started in 2003, may be not be the largest, but contains several award-winners and plenty of innovative features (plus, some models are available in a range of lurid colors). Pentax also offers the 645D, a 40 megapixel medium format SLR system.